Search engines love fresh and unique content. The very heart of online marketing in article writing. If done appropriately it can help to grow your business, specially if it is an online business. Moreover, it also helps to improve search engine ranking of the site.
Article marketing is also a good technique for off-page optimization, since it is a one-way link which would not hurt. The technique helps to generate traffic as well as quality backlinks for your site. The primary motive of articles is to provide a good information. The article should be such that attracts the visitors and generates an interest in the users to read it. Make sure to write it on a regular basis with a unique content.
Check out the important keywords related to your business through Google Adwords. Target relevant keywords with anchor texts. Too many hyperlinks may annoy the users as well as search engines, so it is not a good idea to insert too many anchor texts. Write the article for the users to read and not for the algorithm.
Become a master in article writing and you will never be short of work and money!